All SEO-articles written by Magnus Brath

The best Google Ads specialists I have worked with

There are many people who can click their way around Google Ads, but for me, that is not where the real skill

“Salary and job mobility in the SEO industry”, based on an industry survey with 59 respondents. It shows average salary by years in the industry, job mobility, education level, management responsibility, and region. Average salary rises from SEK 30,600 for 1 year or less to SEK 59,600 for 11 years or more, with increases versus 2021 of 10 percent, 13 percent, 1 percent, and 3 percent for the first four groups. Job mobility charts show that 67.8 percent have considered changing jobs, 49.2 percent have received an offer to change jobs, and 27.1 percent have actually changed jobs. Average salary by education level is SEK 57,275 for university degree holders, SEK 49,328 for vocational higher education, and SEK 43,565 for upper secondary level. People with management responsibility earn SEK 58,798 on average, compared with SEK 45,190 for those without, a difference of SEK 13,600. A map of Sweden shows average salary by region: Norrland SEK 50,867, Stockholm SEK 51,554, Götaland SEK 44,641, Svealand excluding Stockholm SEK 43,000, and remote workers SEK 57,500, the highest of all categories.

The Swedish 2026 industry survey is now complete, and we can present the data. It is the first survey since 2021. Naturally,

I was convicted for File Sharing and all I got was this Lousy T-shirt

In 2006, Magnus Bråth launched Tankafritt.nu, a file sharing fund that drew attention from media around the world. This is the story of the T-shirt, the media storm and why the project eventually close

HR, marketing and finance are dangerous places to hide in the age of AI

AI is making it harder for HR, marketing and finance teams to hide behind meetings, reports and internal processes. The value of these functions now has to become much clearer.

If you let HR create the Culture, you get an HR-culture

Many companies treat culture as an HR project. It becomes something that ends up in onboarding materials, employee surveys, values exercises and

Many entrepreneurs believe they are quite good at hiring because that is what it feels like when the company is small. Everyone

When you start a company you quickly encounter a long list of things you are supposedly supposed to have. A business plan,

There’s a lot of talk about culture in the agency world. Values on slides, kickoffs, internal manifestos. All of that can be

Frustrated woman in front of Looker studio

Everyone working in SEO knows that visualizing data is important. We need to show results, understand trends, and track progress over time.

When we introduced the six hour workday, it was not a stunt. It was a choice to design a company around focus

The best Google Ads specialists I have worked with

What salaries look like in in Sweden SEO and SEM 2026

How I became a file sharing celebrity exactly 20 years ago

HR, marketing and finance are dangerous places to hide in the age of AI

If you let HR create the Culture, you get an HR-culture

No, you are not good at hiring

You don’t need all that when you start your business

2 principles that build your agency

Why Looker Studio is so bad

Why working less made us achieve more