You don’t need all that when you start your business
When you start a company you quickly encounter a long list of things you are supposedly supposed to have. A business plan,
Category: SEO
2 principles that build your agency
There’s a lot of talk about culture in the agency world. Values on slides, kickoffs, internal manifestos. All of that can be
Why Looker Studio is so bad
Everyone working in SEO knows that visualizing data is important. We need to show results, understand trends, and track progress over time.
If your SEO strategy fits in a deck, it’s too simple
Every founder loves a clean deck. Ten slides, nice flow, arrows that go from audit to growth. It feels like clarity. It
Topical authority is the new keyword stuffing
For a few years everyone in SEO has been obsessed with topical authority. It became the new magic word. If you could
How SEO impacts margins in ecommerce
SEO affects the very structure of profitability in ecommerce. It reduces acquisition costs in a way that does not scale with revenue.
It’s stupid to make a distinction between technical SEO and other SEO
For years, the SEO world has loved to divide itself into categories. We hear about technical SEO, content SEO, off-page SEO, and