Category
SEO
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A website should not need to be an IT system
Most websites are far more complicated than the job requires. A small business site, a club website, or a personal project usually needs pages,…
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If your SEO delivery consists of content, you’re in trouble
Many SEO agencies still grow by finding more keywords and publishing more pages. That model can produce fast results, but I think it is…
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AI optimization is a must
AI optimization needs to become a natural part of SEO. My study shows that companies ranking highly on Google are far from guaranteed to…
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Google and ChatGPT disagree in local searches
Google and ChatGPT often give you different answers to the same commercial question. In this study I compared 269 qualifying Google company results with…
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How I would build a digital agency from scratch in 2026
If I built a digital agency from scratch in 2026, I would not hire analysts. I would build a smaller team around senior specialists,…
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I have been penalized by Google
When Google traffic collapses, the worst response is to change everything at once. First you need to determine whether the site has received a…
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How do you price digital marketing?
Pricing is one of the hardest parts of starting a digital marketing business. This guide explains how to calculate what you need to charge,…
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Can AI do your SEO?
I tested 6 huge SEO-errors over the biggest LLM:s, in only 20% of the cases did it actually find the flaw.
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The best Google Ads specialists I have worked with
There are many people who can click their way around Google Ads, but for me, that is not where the real skill lies. A…