- How search engines work
- Internal linking and site hierarchy
- On page SEO essentials
- The structure of a website
- Title tags and meta descriptions
- Understanding keywords and intent
- What SEO really is
- Writing content that ranks
SEO can seem complicated, but it is built on simple ideas. Search engines want to connect people with the best answers. Your job is to make sure your website gives clear, trustworthy and useful answers. That is all SEO really is.
This SEO School is made to teach the basics in plain language. No jargon, no quick tricks, just the foundation you need to understand how search works and how to make it work for you.
Each page in this series covers one essential part of SEO, from how search engines find pages to how you write content that ranks. You can read it from start to finish or use it as a reference when building or improving your site.
Good SEO is not about gaming algorithms. It is about communication. When your site is structured, your content clear and your reputation real, both users and search engines will see the value you offer.