About Magnus Brath
SEO since 2005.
Building businesses for real.
I am Magnus Brath. I have worked with SEO since 2005, built and sold an agency, and spent a large part of my career trying to understand what actually makes companies grow.
Örnsköldsvik / SEO / entrepreneurshipHow it started
I started with Google. It turned into entrepreneurship.
It started with an obsession with how Google works. Pretty quickly it became a job, then a career that took me from Sweden to Malta and Costa Rica, and eventually back to Örnsköldsvik.
In 2012, I founded the SEO agency Brath. I was both CEO and the most senior SEO specialist, and I learned entrepreneurship in the way I still think is the most useful: by actually doing it. We grew, made mistakes, experimented with six hour workdays and built a company that I later sold.
Today, I use much of that experience to write about SEO and entrepreneurship. I try to be practical. There is already enough advice that sounds good but does not help anyone make a better decision.
A few milestones
20+ years on the internet.
SEO becomes the job
I start working professionally with SEO and get hooked on the combination of technology, content and business.
Brath is founded
I start the SEO agency Brath in Örnsköldsvik and build the company from scratch.
Six hour workdays
Our shorter workday receives international attention and becomes part of how we think about productivity and specialist work.
Passing it on
After selling the agency, I continue working with SEO, tools and entrepreneurship, sharing what I have learned here.
What others say
I’ll let others decide if I’m any good.
Swipe or drag →
A true professional, not only in SEO but as an entrepreneur overall. Commercially minded, attentive and solution oriented.
Per Gavelius, CEO, GO Sport Travel
He has impressive expertise in his field and combines technical depth with a strategic big picture perspective.
David Olhed, CCO, CDON
His depth of SEO knowledge is unmatched, but what impressed me even more was his calm clarity.
Thommy Ottinger, Head of SEM
Magnus is the best SEO professional I ever encountered. He delivered as promised every time.
Christian Rudolf, CEO, Topdog
SEO
Google has been the common thread.
SEO is still the field I know best. To me, it has never been just about rankings. What matters is what visibility does for the business: which customers you reach, what happens to your margins and which problems are actually worth solving.
Learn SEO →Author
Guldläge på nätet
Together with Michael Wahlgren, I wrote Guldläge på nätet – Sökmotoroptimering för alla. The ambition was simple: explain SEO so that you can actually use the knowledge.
Read more about the book →Entrepreneurship
I have made more mistakes as an entrepreneur than I can count.
That is also why I write about entrepreneurship. Not because I think there is a perfect model, but because real mistakes, numbers and decisions are more useful than another list of generic success advice.
Read about entrepreneurship →And the rest?
The High Coast, a dog and a laptop that comes along.
When I am not working with search engines, digital tools or entrepreneurship, you will often find me outdoors in the High Coast where I live, or travelling with a dog and a laptop. That is about as close to a lifestyle description as this page needs to get.
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