SEO
Search engine optimization is going through one of its biggest transformations since the early days of the web. Artificial intelligence, personalized search results, and conversational interfaces are reshaping how people find information and how websites compete for visibility. Traditional ranking factors like links and keywords still matter, but they are no longer enough on their own. Today’s SEO is about understanding user intent, building trust, and integrating with new search experiences powered by AI. The shift rewards brands that think beyond rankings and focus on delivering genuine value in every search interaction.
Become an SEO Superstar
Magnus Braths guide to becoming an SEO Superstar.
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Why Looker Studio is so bad
Everyone working in SEO knows that visualizing data is important. We need…
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Why working less made us achieve more
When we introduced the six hour workday, it was not a stunt.…
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If your SEO strategy fits in a deck, it’s too simple
Every founder loves a clean deck. Ten slides, nice flow, arrows that…
Who is Magnus Brath
Magnus Brath is a Swedish entrepreneur and SEO expert known for building successful digital marketing companies and pioneering the six-hour workday concept. He founded Brath, one of Sweden’s most respected SEO agencies, and has written extensively about search engine optimization, entrepreneurship, and productivity. Beyond his agency work, he runs several ventures focused on technology, AI-driven SEO tools, and travel content. With a background in both strategy and execution, Magnus is recognized for his practical approach to business growth and his belief that efficiency and work-life balance can go hand in hand.
SEO in a changing world
The views of Magnus Brath
SEO in the future
Entrepreneurship
Inspiring stories
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Get in touch with Magnus Brath
