SEO / ENTREPRENEURSHIP / SINCE 2005
Magnus Brath built an SEO agency
Over the past decade, I have started, built, scaled and eventually sold an SEO agency in northern Sweden. Here I share what I learned, including what I would do differently today.
Latest articles
-
Get a grip on Content Decay
Older articles can gradually lose the traffic and customers they once brought in. Here’s how to find the queries you’re losing, understand what changed, and decide which pages…
-
Thirty clients can share the same risk
Having many clients does not necessarily mean your risk is well spread. At Brath, we have both lost…
-
A website should not need to be an IT system
Most websites are far more complicated than the job requires. A small business site, a club website, or…
-
If your SEO delivery consists of content, you’re in trouble
Many SEO agencies still grow by finding more keywords and publishing more pages. That model can produce fast…
-
AI optimization is a must
AI optimization needs to become a natural part of SEO. My study shows that companies ranking…
-
Google and ChatGPT disagree in local searches
Google and ChatGPT often give you different answers to the same commercial question. In this study…
-
How I would build a digital agency from scratch in 2026
If I built a digital agency from scratch in 2026, I would not hire analysts. I…
Who is Magnus Brath?
I am a Swedish SEO specialist, entrepreneur and author. I have worked with SEO since 2005, built companies, ranked websites, written thousands of articles and learned what actually creates results.
ENTREPRENEURSHIP
Build companies that last
I share what I have learned about building a profitable company from idea to exit and beyond. No fluff, just experience, models and tools that actually work.
What others say
Swipe or drag →
His depth of SEO knowledge is unmatched, but what impressed me even more was his calm clarity and ability to focus on what truly matters for long term growth.
Thommy Ottinger, Head of SEM
A true professional, not only in SEO but as an entrepreneur overall.
Per Gavelius, CEO, GO Sport Travel
Magnus has a clear vision and a consistent drive that comes through in everything he does. He makes decisions with both heart and reason, and has a natural leadership style that inspires trust.
Hanna Nätt Falkäng, CMO, Pythagoras
Magnus is the best SEO professional I ever encountered.
Christian Rudolf, CEO, Topdog