By Magnus Brath, entrepreneur and SEO strategist. Founder of Brath, recognized for pioneering data-driven SEO and advocating for sustainable, long-term growth in digital marketing. With more than two decades of experience, he writes about strategy, leadership and the intersection of technology and business.
When Google traffic collapses, the worst response is to change everything at once. First you need to determine whether the site has received a manual action, been hit by an update, suffered a technical failure or lost Google’s trust. This guide explains the order I use to diagnose the problem, what recovery usually requires and why some sites never regain all the traffic they once had.
A company that only works when everything goes according to plan is fragile. Magnus Bråth explains how military thinking can help leaders make decisions with incomplete information, create real tempo and replace detailed instructions with clear intent.
Pricing is one of the hardest parts of starting a digital marketing business. This guide explains how to calculate what you need to charge, estimate the value you create for the customer and choose between hourly pricing, fixed fees, retainers and performance based models.
In 2006, Magnus Bråth launched Tankafritt.nu, a file sharing fund that drew attention from media around the world. This is the story of the T-shirt, the media storm and why the project eventually close
AI is making it harder for HR, marketing and finance teams to hide behind meetings, reports and internal processes. The value of these functions now has to become much clearer.