A company that only works when everything goes according to plan is fragile. Magnus Bråth explains how military thinking can help leaders make decisions with incomplete information, create real tempo and replace detailed instructions with clear intent.
Pricing is one of the hardest parts of starting a digital marketing business. This guide explains how to calculate what you need to charge, estimate the value you create for the customer and choose between hourly pricing, fixed fees, retainers and performance based models.
In 2006, Magnus Bråth launched Tankafritt.nu, a file sharing fund that drew attention from media around the world. This is the story of the T-shirt, the media storm and why the project eventually close
AI is making it harder for HR, marketing and finance teams to hide behind meetings, reports and internal processes. The value of these functions now has to become much clearer.
Many companies treat culture as an HR project. It becomes something that ends up in onboarding materials, employee surveys, values exercises and
When we introduced the six hour workday, it was not a stunt. It was a choice to design a company around focus